Eater teamed up with Doritos to unlock a #FlavorHeist mystery when the brand’s iconic nacho cheese flavor suddenly went missing. The arrival of the “flavorless” bags sparked debate on social media, garnering 8 billion impressions in just 1 day. It all culminated in the announcement of the Doritos x Empirical Nacho Cheese Spirit and an exclusive, invite-only launch party in Brooklyn hosted by Eater.